The SS25 collection by Jeanne Friot pays a vibrant tribute to the icons of pop culture, ranging from Courtney Love, Patti Smith, and Joan of Arc to Kurt Cobain and Madonna. These figures stand as symbols of resilience, empowerment, and rebellion. Their music, echoing through fierce guitar riffs, voiced societal injustices and the binding power of love. Their influence transcends mere admiration; it has shaped our perceptions, instilling a spirit of defiance, fostering creativity, and teaching the importance of self-love. Through their artistry, they inspire us to embrace diversity, face challenges head-on, and cultivate love and empathy for one another.
When their silent images are pinned to a mood board, they become more than aesthetic elements; they are emblems of political and cultural significance. They speak, they fight. Jeanne listens to them in the corridors of Duperré, and today, the school hosts an exhibit allowing the designer to reintroduce her queer and feminist icons.
The stage costumes of the blonde bombshells boldly confront the male-dominated punk scene, featuring striking golden outfits. Round-shouldered vinyl jackets, reminiscent of David Bowie, challenge gender norms. Moreover, mirrored leather jackets serve as modern armor, paying homage to Joan of Arc and casting her as a queer icon.
The brand’s designs complement its traditional style, such as this season’s denim pleated skirts or the iconic cinched dresses made of satin and mesh with trompe l’oeil prints. This winter’s palette of bejeweled pigments introduces new pastel hues, while the brand’s classic plaid pattern makes a bold return in yellow and blue.
For those brave enough to embrace their identity, expressing adoration for idols is also a homage to their own growth. To convey this message, Jeanne Friot collaborates with the dating app Tinder, which has humanized the concept of online dating over the past 12 years, enabling people to both give and receive love.