Diptyque introduces a groundbreaking retail concept, Les Maisons Diptyque, with its inaugural locations in Paris and London. These establishments are the largest Diptyque stores to date, each spanning over 400 square meters.
Les Maisons Diptyque blurs the lines between a store and a cultural space, showcasing the brand’s iconic creations alongside an array of artistic and cultural experiences, all set within an architectural ambiance reminiscent of a Parisian aesthete’s apartment. Les Maisons Diptyque prominently features the art of craftsmanship at the core of its products, with every detail reflecting the brand’s commitment to excellence, whether in the realm of perfumery or in the contributions of the artisans and artists who enrich its world.
The spaces frequently host exhibitions, workshops, and events, fostering continual discovery. Les Maisons Diptyque is designed to inspire sensory and artistic exploration, igniting imagination and a spirit of discovery.
At the heart of this initiative is a rich experience, reminding visitors that Diptyque remains true to its disruptive and poetic vision in the way it designs boutiques and welcomes customers.
The launch of these boutiques marks a significant new milestone for Diptyque’s presence in France and on the international stage, serving as immersive destinations that showcase the Diptyque vision and lifestyle.
