Explore the latest Gucci eyewear collection, where a series of new images and videos take viewers on a fantastical journey with Billie Eish, whose authenticity and personal expression resonate with the brand’s core values. In the new campaign, the award-winning singer and songwriter, considered a spokesperson for her generation, invites audiences on a suspense-filled journey through a series of bold portraits that reflect her unique style.
Paying homage to the ambiance of film noir, the second edition of the Gucci Eyewear 2022 campaign employs visual techniques such as asymmetrical compositions, rich tones, and striking contrasts of light. In this narrative, cars are seen as symbolic extensions of the drivers, unveiling their intentions, motivations, and personalities.
The new eyewear collection merges retro allure with modern sophistication, embodying the mysterious spirit of the campaign. In the first promotional image, Billie Eilish sports black acetate caravan sunglasses adorned with the golden Gucci script. The artist is also seen wearing a pair of pink cat-eye sunglasses and oversized sunglasses from the 1980s, with the Gucci script on the temples. These eyewear designs revisit the brand’s timeless aesthetics, perfectly encapsulating the elegance and cinematic spirit of the campaign, becoming part of an intriguing story waiting to be discovered by viewers.
