Calvin Klein has officially inaugurated its global flagship store on one of the world’s most renowned fashion avenues, the Champs-Elysées, showcasing its innovative design concept, “Chalk,” and offering customers a truly immersive brand experience.
Spanning 600 square meters across three floors, the store presents the complete lifestyle range of Calvin Klein to its visitors. Each level serves as a pristine canvas displaying the latest collections, with women’s wear on the ground floor and men’s wear on the mezzanine. The basement houses Europe’s largest in-store section dedicated to Calvin Klein underwear and home wear, highlighting the brand’s excellence in these categories. To celebrate the grand opening, the store will feature limited edition men’s and women’s capsule collections distinguished by custom color schemes and a unique Calvin Klein Paris logo.
“The Chalk store on the Champs-Elysées encapsulates the essence of Calvin Klein, offering not just a space to showcase our products but also allowing consumers to immerse themselves in the Calvin Klein lifestyle. This flagship represents our commitment to creating impactful experiences for our customers…” said Eva Serrano, Global Brand President of Calvin Klein.
The Chalk concept embodies Calvin Klein’s principles of modernity, minimalism, and allure through expressive architecture, contemporary decor, and a monochromatic palette, presenting customers with a refined and thoughtfully curated design approach. Throughout the store, campaign visuals reinforce the brand’s unique identity and showcase the latest in sophisticated style, reflecting the brand’s iconic modern minimalism.
The opening of the Calvin Klein Champs-Elysées store solidifies the brand’s retail presence in the fashion capital, while reaffirming its upscale status among consumers. Calvin Klein plans to roll out the Chalk concept across its global stores, extending its luxury brand image to its discerning customer base.
