Dive into slumber. Fantasize. Expand. Explode. Feeling dizzy? Perhaps a pint of Guinness might help.
The SS25 menswear collection from JW Anderson is not just a showcase of creativity but also marks an iconic collaboration with the esteemed Irish company, Guinness. This partnership celebrates the exceptional craftsmanship and innovative spirit of both brands, as highlighted in looks 45, 53, and 55 on the runway.
In looks 45 and 53, the rich texture of Guinness foam is recreated through plush pearl embroidery, completely subverting classic luxury elements and narrating a tale of two colliding worlds. Moreover, unexpected elements of luxury are woven into familiar graphics. Look 55 features hand-knitted intarsia cashmere blend yarns adorned with the iconic Arthur Guinness signature, executed in Anderson’s signature machine embroidery, embodying the essence of this collaboration.
Anderson has crafted a pillow for us to dream on, allowing silhouettes to swell and reality to warp. Like a magician’s sleeve, ribbons spill out from seams, transcending the refined elegance of jackets and button-down shirts with bursts of color and whimsy. Anderson wraps us in quilts, reminding us to carry our home with us even when living in a knitted British cottage. Through looks 41, 42, and 44, Anderson offers a glimpse into what could have been, with jackets soft and smooth, trousers flowing or glossy, leather supple, and necklines scooped and tempered. It’s a dream, not a nightmare.
However, the story is never quite straightforward. As we turn around, our minds play tricks on us, and we’re left unsure of what to do next. Exaggerated ties, bi-color knitwear, ruffled short sleeves, ankle straps, platform loafers, and “architectural” boots. Finally, Anderson equips us with angular silver hardware, just in case we need to pop the airbags.
So, close your eyes, breathe in, breathe out, and achieve true slumber with Anderson.
