Interparfums announced today that Lacoste fragrances will join its esteemed portfolio, which already includes renowned brands such as Montblanc, Jimmy Choo, Coach, Rochas, Moncler, Van Cleef & Arpels, Lanvin, Karl Lagerfeld, and Kate Spade. The iconic fashion sport brand Lacoste and Interparfums SA have officially signed a global exclusive fragrance license agreement that will take effect on January 1, 2024.
Under the agreement, Interparfums will be responsible for the creation, development, production, and marketing of all Lacoste fragrance and cosmetic lines. These products will be selectively distributed and sold in Lacoste boutiques worldwide, marking a significant collaboration.
The Lacoste fragrance line currently boasts 6 collections with a total of 15 fragrances, including the best-selling L12.12 series available in both men’s and women’s scents. Excitingly, new fragrance collections are set to launch in the second half of 2024, adding fresh highlights to the already diverse and captivating Lacoste fragrance universe.
This partnership signifies an important step for Interparfums, further solidifying its leading position in the global fragrance industry. The company is poised to leverage its expertise to elevate Lacoste’s fragrance offerings, enhancing the brand’s presence and appeal in the luxury fragrance sector.
For fragrance enthusiasts and fans of Lacoste, this collaboration promises a lineup of exciting scents that embody the spirit of the iconic fashion sport brand. Stay tuned for the unveiling of new fragrances that will undoubtedly capture the essence of Lacoste’s timeless elegance and sporting spirit.
