Infiniment Coty Paris has marked a significant milestone by opening its first pop-up store in the heart of Paris’s Marais district. Founded by Sue Nabi and Nicolas Vu, the brand represents a glimpse into the future of the fragrance industry. Drawing inspiration from Coty’s legacy of excellence, while adopting a forward-thinking approach, Infiniment Coty Paris masterfully blends creativity with scientific advancement across 14 unique fragrance lines. At the core of its products is a groundbreaking technology: Molecular Aura, designed to modulate the evaporation of olfactory molecules, thus preserving the essence of the perfume for up to 30 hours. This fundamental innovation not only expands the creative horizons of perfumers but also amplifies the emotional resonance of the finest ingredients.
This collaboration aims to pay homage to Coty’s Parisian heritage, celebrating Coty’s 120-year history in the domain of modern perfumery.
Stepping into the Infiniment Coty Paris boutique is akin to embarking on a sensory journey. The fashionably minimalist interior, dominated by vibrant shades of blue, exudes a contemporary flair while paying tribute to Coty’s rich legacy. Each fragrance, meticulously crafted, evokes a myriad of emotions and memories, presented as a piece of art that invites customers to explore.
Moreover, the concept of co-creation lies at the heart of the brand. Infiniment Coty Paris aims to establish numerous collaborations with contemporary African artists. The pop-up store features specially commissioned works by artists Ousmane Niang, Francisco Vidal, and Younes Khourassani, who celebrate the fragrances Or de Moi, Aristo Chypre, and Encore une Fois through their art. They utilize perfume bottles as glass canvases to express their creativity, a concept Infiniment Coty Paris refers to as “Artistic Recycling.”
