On the eve of its centennial celebrations, the Roman brand Fendi has unveiled a collection of seven exclusive perfumes, distilling the essence of this storied Italian house. These fragrances trace Fendi’s legendary journey, embodying its core values and immersing us in its unique family culture.
The olfactory journey begins in 1925, founded in Rome by Adele Casagrande Fendi and her husband, Edoardo Fendi. From the matriarch to the inspiring women who followed, this story is passed down through generations, telling the tale of the Fendi family, who represent the future of perfumery: distinctive, vibrant, precious, and passionate.
Fendi’s perfumes symbolize unique personalities and iconic locations, inviting us into the intimate world of Fendi and its protagonists. Each fragrance features a distinguished member of the brand, reflecting the deep bonds within this family. Each memory has inspired perfumers to create olfactory stories filled with tenderness, humor, and simplicity.
Leading the way is Adele Casagrande Fendi, whose name signifies Fendi’s destiny and success, and her “Casa Grande” represents the grandeur of the brand. Her daughter, Anna Fendi, one of the legendary Fendi five sisters, is represented by Dolce Bacio, reminiscent of a mother’s kiss. Silvia Venturini Fendi, the third generation of Fendi and the creator behind the iconic Baguette and Peekaboo bags, inspires Perché No, embodying Fendi’s philosophy: anything is possible. Her daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi, represent the fourth generation, with inspirations drawn from Ciao Amore (a natural greeting) and Sempre Mio (the lively source of heritage), respectively.
Delfina’s younger twin siblings, Tazio Delettrez Fendi and Dardo Vascellari Delettrez Fendi, theme La Baguette, blending minimalist elegance with the iconic bag. Lastly, British designer Kim Jones tells the story of his childhood homeland through Prima Terra.
“The perfume collection tells the Fendi story from another perspective; it expresses the brand’s essence through different senses and tells its history in a new language. Today, we can say that we have engaged all of Fendi’s senses!” explains Silvia Venturini Fendi.
Each perfume invites you to explore the secret gardens of the individuals who weave the narrative of this collection. These fragrances are the perfumers’ interpretation of the Roman family’s craftsmanship, blending artistry and emotion.
Fendi’s new perfume collection vividly narrates an olfactory story, celebrating the brand’s past, present, and future. Each bottle contains the legacy of Fendi, allowing the wearer to become part of the brand’s rich and intimate history.
