Dior has unveiled its latest campaign, spotlighting new global ambassador Rosalía in a stunning promotion for Lady Dior. The essence and excellence of Dior style are encapsulated in the Lady Dior bag, which Maria Grazia Chiuri reinterprets season after season, presenting it in unprecedented variations. This process tightly links the brand’s heritage with its continuous innovation, forming the core of the Dior brand.
Rosalía’s relationship with Dior grows ever deeper, as Maria Grazia Chiuri sees her as a representation of the “modern woman,” stating, “I am particularly fascinated by this young artist who is capable of reinterpreting and reinvigorating the sounds and attire associated with flamenco, transforming them into a more modern and contemporary context.” Since 2016, Rosalía has been the first model to front a Lady Dior advertising campaign.
Photographer Collier Schorr captures a range of emotions in both black and white tones and intense colors. The power of Lady Dior lies in its understated elegance. Rosalía’s commanding presence and captivating gaze, coupled with her majestic trench coat, starkly contrast against the soft lighting, billowing curtains, and minimalist settings. The Lady Dior campaign beautifully blends bold authority with feminine grace. Dior and Rosalía express themselves, their strength, and their creativity, developing a new language together.
This campaign is a tribute to the performing arts and the close ties between fashion, stage, and music; it celebrates freedom driven by dynamic energy and the force of art.
