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01/07/2024
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Bottega Veneta Unveils “Portraits of Fatherhood” Featuring A$AP Rocky

In an evocative new series titled “Portraits of Fatherhood,” esteemed photographer Carrie Mae Weems captures A$AP Rocky, the newly announced brand ambassador for Bottega Veneta, in a series of profound moments with his sons, RZA and Riot Rose. Timed to coincide with Father’s Day, this collection features six poignant black-and-white photographs set against the backdrop of their home life.

These deeply personal photographs showcase moments of tenderness and interaction between Rocky and his sons, ranging from gentle embraces to playful sessions on a toy piano and keyboard. The series is further enriched by a brief film directed by Weems, with A$AP Rocky providing the musical direction, offering a glimpse into the familial bonds that tie them.

Echoing the spirit of Weems’ renowned “Kitchen Table Series” and her pioneering solo exhibition, “Family Pictures and Stories” (1981-1982), these images stand as a powerful counter-narrative to the often negative portrayals of African American families, radiating simplicity, homeliness, and profound authenticity. For Weems, collaborating with A$AP Rocky on this project is a meaningful act of truth-seeking in art.

For Aπ΄π‘ƒπ‘…π‘œπ‘π‘˜π‘¦,π‘‘β„Žπ‘–π‘ π‘π‘Ÿπ‘œπ‘—π‘’π‘π‘‘π‘Ÿπ‘’π‘π‘Ÿπ‘’π‘ π‘’π‘›π‘‘π‘ π‘Žπ‘π‘–π‘£π‘œπ‘‘π‘Žπ‘™π‘ β„Žπ‘–π‘“π‘‘π‘“π‘Ÿπ‘œπ‘šβ„Žπ‘–π‘ π‘π‘’π‘π‘™π‘–π‘π‘π‘’π‘Ÿπ‘ π‘œπ‘›π‘Žπ‘‘π‘œπ‘Žπ‘šπ‘œπ‘Ÿπ‘’π‘–π‘›π‘‘π‘–π‘šπ‘Žπ‘‘π‘’π‘π‘œπ‘Ÿπ‘‘π‘Ÿπ‘Žπ‘¦π‘Žπ‘™π‘œπ‘“β„Žπ‘–π‘ π‘™π‘–π‘“π‘’π‘Žπ‘ π‘Žπ‘“π‘Žπ‘‘β„Žπ‘’π‘Ÿπ‘Žπ‘›π‘‘π‘π‘Žπ‘Ÿπ‘‘π‘›π‘’π‘Ÿ.β€œπΌπ‘›π‘šπ‘¦π‘π‘’π‘™π‘‘π‘’π‘Ÿπ‘’,π‘‘β„Žπ‘’π‘π‘’π‘™π‘’π‘π‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘›π‘œπ‘“π‘“π‘Žπ‘‘β„Žπ‘’π‘Ÿβ„Žπ‘œπ‘œπ‘‘π‘Žπ‘›π‘‘π‘π‘Žπ‘Ÿπ‘’π‘›π‘‘β„Žπ‘œπ‘œπ‘‘π‘–π‘ π‘›π‘œπ‘‘π‘Žπ‘ π‘π‘Ÿπ‘’π‘£π‘Žπ‘™π‘’π‘›π‘‘.π‘‡β„Žπ‘’β€²π‘π‘™π‘Žπ‘¦π‘’π‘Ÿβ€²π‘–π‘šπ‘Žπ‘”π‘’π‘–π‘ π‘œπ‘“π‘‘π‘’π‘›π‘”π‘™π‘œπ‘Ÿπ‘–π‘“π‘–π‘’π‘‘.π‘Šβ„Žπ‘’π‘›π‘π‘’π‘œπ‘π‘™π‘’π‘‘β„Žπ‘–π‘›π‘˜π‘œπ‘“π‘Žπ‘Ÿπ‘Žπ‘π‘π‘’π‘Ÿ,π‘‘β„Žπ‘’π‘¦π‘’π‘›π‘£π‘–π‘ π‘–π‘œπ‘›π‘Žπ‘¦π‘œπ‘’π‘‘β„Žπ‘“π‘’π‘™,π‘π‘Žπ‘β„Žπ‘’π‘™π‘œπ‘Ÿπ‘™π‘–π‘“π‘’π‘ π‘‘π‘¦π‘™π‘’.π‘‡β„Žπ‘’π‘π‘’π‘Ÿπ‘π‘’π‘π‘‘π‘–π‘œπ‘›π‘œπ‘“π΄APRocky,thisprojectrepresentsapivotalshiftfromhispublicpersonatoamoreintimateportrayalofhislifeasafatherandpartner.β€œInmyculture,thecelebrationoffatherhoodandparenthoodisnotasprevalent.Theβ€²playerβ€²imageisoftenglorified.Whenpeoplethinkofarapper,theyenvisionayouthful,bachelorlifestyle.TheperceptionofAAP Rocky has been that of a playboy. This project is a revelation of my true self – a devoted partner and father. It embodies the essence of my life now, focusing on my presence as a partner and a parent,” reflects Rocky.

This venture marks a departure from the conventional for Rocky, emphasizing genuine daily experiences over mere product promotion. It represents a collaborative artwork that truthfully mirrors his role as a father and his engagement with his community, showcasing a different facet of his identity.

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